I'm a freelance charity PR specialist and founder of LVJB.PR — a purpose-driven consultancy helping charities, NGOs and social good organisations tell their stories with clarity, confidence and heart

 

I've spent over eight years working in and around the charity sector. My career has taken me across some of the sector's most respected organisations. I've led PR and media work at Terrence Higgins Trust, GamCare, STOPAIDS and Friends of the Earth, as well as working with organisations tackling issues ranging from global health equity and environmental justice to gambling harm and human rights. 

 

 

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Alongside my charity PR career, I also worked as a freelance journalist and writer — not as a career change, but as a side hustle I ran simultaneously. That dual experience means I know how editors think, what makes a story land, and how to position an organisation's work so it doesn't just get noticed, but gets covered!