89Up
Global communications agency for non-profits, charities, and foundations.
Developed earned media plans and press materials for four Swarovski Foundation programmes and partnerships: ThinkForward, Room to Read, Creatives for Our Future and Central Saint Martins.The work spanned education, school exclusion, gender equality and sustainable innovation in fashion and design.
Delivered a coordinated set of media plans, press materials and targeted outreach recommendations across all four workstreams. This gave the team a clear foundation for pitching stories around exam results, International Literacy Day, the Creatives for Our Future application launch and the Central Saint Martins partnership event.
What the client had to say:
"We had the pleasure of working with Lateefah during a particularly busy period, when we needed someone with strong PR experience, a real understanding of the media and the confidence to hit the ground running. Lateefah fitted the bill and then some. She brought in-depth media knowledge, developed compelling angles that resonated with our target audiences, and shared her expertise generously with the team. She was a huge support when we needed it most, and I’d happily work with her again."
National Gambling Support
Network PR Campaign
Gamcare
The UK's leading charity for people dealing with gambling harms and addiction.dations.
Managed end-to-end press campaign delivery for the National Gambling Support Network, overseeing the full media relations lifecycle from strategy through to evaluation.
This included:
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Drafting and refining national press releases
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Navigating a multi-stakeholder sign-off process to secure approvals
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Developing press distribution strategy in collaboration with the wider team
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Managing relationship with the broadcast PR agency responsible for coordinating interview slots — managing the process of matching spokespeople to the right media opportunities at the right time.
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Providing briefings for lived experience spokepeople.
The campaign achieved all stakeholder-defined KPIs — securing features across all eight gambling trade publications, generating 15 pieces of national written coverage and broadcast interviews, and driving a measurable increase in mentions of the National Gambling Support Network throughout the campaign period.
STOPAIDS
UK-based network of civil society organizations that advocates for global leadership, policies, and funding to end HIV and AIDS
Supported the launch communications through content creation and partner coordination, working closely with the client, global partners across the Global South and a freelance PR specialist to deliver culturally sensitive communications across four countries.
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Delivered press and campaign materials that reflected partners’ perspectives and local cultural contexts.
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Equipped partners across four countries with visual assets and content to share through their own channels.
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Supported media outreach with pitch ideas and written materials for the freelance PR specialist to distribute.
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Helped keep campaign delivery on track by coordinating feedback, approvals and communication between everyone involved.
Coldr
An inclusive communications and marketing agency specialising in culturally relevant campaigns, PR and brand storytelling.
Provided digital PR and media relations support for clients including eBay, Pinterest and Lloyds Bank, contributing to campaigns focused on brand visibility, cultural relevance and inclusive entrepreneurship. Responsibilities included:
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Drafting press releases and creating editorial content
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Identifying earned media opportunities and providing wider communications support.
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Supporting the planning and delivery of press and brand events, including coordinating journalist and influencer RSVP lists and managing guest communications.
Secured digital editorial coverage in Vogue for eBay and Black Girl Fest’s Black in Bloom initiative, amplifying the stories of Black women entrepreneurs and increasing visibility for Black-owned businesses.