The 'Helping Hand' Package
This package is designed for charities and social impact organisations that need short-term, hands-on communications support to deliver the outputs agreed within a project, partnership, or grant — especially when deadlines are fixed, and internal capacity is limited.
What’s included:
✓ Comms Strategy Support: Tailored guidance on how to position and share your report, research or project outputs across your key audiences.
✓ Press Enquiries Management: Managing press enquiry inboxes, liaising directly with journalists, and ensuring they receive accurate, timely information and materials to support coverage.
✓ Content Creation: Support producing essential materials such as website copy, press release, stakeholder updates, newsletters, blogs, social copy or briefing notes.
Testimonial
"We had the pleasure of working with Lateefah during a particularly busy period, when we needed someone with strong PR experience, a real understanding of the media and the confidence to hit the ground running. Lateefah fitted the bill and then some. She brought in-depth media knowledge, developed compelling angles that resonated with our target audiences, and shared her expertise generously with the team. She was a huge support when we needed it most, and I’d happily work with her again."
- Valerie Oladeinde, Head of PR, 89Up
Global communications agency for non-profits, charities, and foundations.
The 'Back to Basics' Package
A ready-to-send press release that turns your report or project into a story journalists actually want to cover.
This package is for charities and social impact organisations who have a report, research project or stakeholder initiative that now needs to be communicated clearly and effectively.
What’s included:
✓ Strategy & Story Refinement: A strategic session to shape your announcement into a compelling, journalist-ready media angle that speaks clearly to your mission and impact.
✓ Press Release Drafting: A tailored, professionally written press release crafted with journalistic insight, including one round of revisions.
✓ Targeted Media Outreach: First-wave pitching to carefully selected journalists or outlets aligned with your cause, issue area, and campaign goals + follow-ups.
✓ Media Response Management: Initial journalist interest and replies are managed on your behalf, with clear handover when interviews or follow-up are required.
The 'Changemaker' Package
Whether you're setting up a charity, volunteering your expertise to support a cause, or simply doing something meaningful for your community — the work you're doing deserves to be heard.
This package is designed for individuals who are making a positive impact and want help telling that story. Whether you're just getting started or already making waves, I'll help you communicate what you're doing with clarity and confidence.
What's included:
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A press release announcing your initiative or project
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Help crafting your personal story and why you're doing what you're doing
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Guidance on which media outlets to target and how to pitch your story
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Support with written materials — from statements to social media copy
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A media strategy tailored to the scale and goals of what you're doing
The Full Package
This package is for those who need end-to-end PR campaign management, From early planning through to media coverage and post-campaign impact, I manage every stage of the communications process — ensuring your campaign is not only visible, but strategically aligned to your goals, reputation, and long-term influence.
What's included:
✓ Communications strategy & planning: Developing clear objectives, audience targeting, messaging frameworks and media angles to ensure communications activity supports wider organisational goals.
✓ Narrative development: Translating complex issues, research, or policy into compelling stories that resonate with journalists, stakeholders and the public.
✓ Media strategy & outreach: Building tailored media lists, pitching to national, trade and broadcast outlets, and securing high-quality coverage that elevates your profile.
✓ Spokesperson positioning: Preparing senior leaders for interviews, shaping key messages, and identifying thought leadership opportunities that strengthen credibility.
✓ Content & press materials: Drafting press releases, media briefings, opinion pieces, Q&As, and supporting assets to ensure consistent, strong messaging across channels.
✓ Monitoring & impact reporting: Tracking coverage, analysing outcomes, and providing insight into reach, sentiment and strategic impact.